Every writer hears about the importance of social media, but it can feel overwhelming to start on a virtual book campaign to get your work attention. Writers can easily fall into the trap of comparing ourselves to others. She has so many followers on Twitter, says one author. Or he has so many likes on Facebook. It can seem so daunting that many of us never want to start. But the importance of an author platform is something drilled into the head of every author and it is essential in today’s marketplace.
Publishing is changing and writer’s need to step up to the plate and let people know about the great work they are doing. Just remember, every well-known author started somewhere. And we can too. It’s just one step at a time, building a network. It’s great to be generous with other’s work too. Retweet something amazing another author wrote, comment on their blogs, like others on Facebook. Give support and kudos to the people you meet online.
Social media can be fun and friendly, and you owe it to yourself not to miss out on the
experience!
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